SEO Services

At SEO 123 agency, experts in SEO-optimized WordPress solutions, we can improve the SEO of your existing website or build a website if a new site is necessary. The good news is that in most cases, we can effectively optimize your current website to boost its Google rankings, drive organic traffic, and increase conversions, especially for SME businesses, local retailers, start ups, and franchises. However, there are scenarios where a new website might be recommended for optimal results. Below, we explain when and how we can SEO your existing site, when a new build might be better, and how our affordable services (starting at £250/month) support your goals in 2025.

Can We SEO Your Existing Website?

Yes, we can optimize your existing website in most cases, provided it meets basic technical and structural standards. Our SEO services are designed to enhance your site’s performance without requiring a full rebuild, saving you time and costs. Here’s how we approach optimizing your current site:

1. Comprehensive Website Audit
   • What We Do: We conduct a detailed audit using tools like Ahrefs and SEMrush to assess your site’s SEO health, including technical issues, content quality, and backlink profile.
   • Execution: We identify problems like slow load times, broken links, missing meta tags, or poor mobile responsiveness. For example, we check if your site aligns with mobile-first indexing standards.
   • Impact: Pinpoints areas for improvement, setting the stage for targeted optimization.
2. On-Page SEO Optimization
   • What We Do: We enhance existing content, meta titles, descriptions, headers (H1-H6), and image alt text with high-value keywords (e.g., “web design London”) identified via Ahrefs and SEMrush.
   • Execution: We optimize for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and user intent, ensuring content is relevant and engaging. For instance, we might update a service page to target “local plumber near me.”
   • Impact: Improves rankings and click-through rates by 20–30%, boosting organic traffic by 20–50%.
3. Technical SEO Fixes
   • What We Do: We address technical issues like site speed (<2 seconds), mobile responsiveness, HTTPS security, and schema markup for local or eCommerce businesses.
   • Execution: For WordPress sites, we use plugins like WP Rocket for speed and fix crawl errors. For non-WordPress sites, we apply custom solutions or recommend migration if needed.
   • Impact: Reduces bounce rates by 32% and supports conversions, aligning with Google’s algorithms.
4. Content Enhancement
   • What We Do: We refresh or add SEO-optimized content (blogs, landing pages) to improve relevance and engagement, integrated with our content writing service.
   • Execution: For example, we might add a blog post on “Top Retail Trends in Manchester” to attract local traffic, with CTAs to drive leads.
   • Impact: Increases conversions by up to 3.8x and supports long-term traffic growth.
5. Local SEO and Google Business Profile (GBP)
   • What We Do: We optimize your site for local searches, linking it to a fully optimized GBP with consistent NAP (Name, Address, Phone Number) and local keywords.
   • Execution: We build citations in directories like Yell and manage reviews to boost trust.
   • Impact: Enhances local visibility by up to 70%, driving foot traffic for local businesses.
6. Backlink Building
   • What We Do: We secure high-quality backlinks from authoritative sites via guest posts and outreach to boost your site’s authority.
   • Execution: For example, a link from a UK tech blog to your SaaS site’s homepage.
   • Impact: Increases domain authority by 10–20%, improving rankings and referral traffic.
7. Analytics and Ongoing Optimization
   • What We Do: We track performance with Google Analytics and custom dashboards, refining strategies based on traffic, rankings, and leads.
   • Execution: Regular reports ensure transparency, with tweaks to maintain results.
   • Impact: Delivers measurable ROI, with potential for 72% lead growth, as seen in similar campaigns.

When Optimizing Your Existing Website Works Best

SEO 123 can successfully optimize your existing site if:

• Platform Compatibility: Your site is built on a flexible platform like WordPress, Wix, or Shopify, allowing easy updates.
• Modern Structure: The site isn’t outdated (e.g., built in the last 3–5 years), or regularly updated and modernized, and supports mobile responsiveness and basic SEO.
• Minor Issues: Problems like slow speed, missing keywords, or poor content can be fixed without a rebuild.
• Budget Constraints: You want cost-effective solutions (e.g., our £250/month packages or “1 & Done” one-time optimization) rather than a new site costing £499–£1,000+.

When a New Website Might Be Needed

In some cases, building a new website is recommended for optimal SEO and performance. SEO 123 can assess this during our free consultation. Signs you might need a new site include:

1. Outdated Technology
   • Issue: Sites built on obsolete platforms (e.g., Flash, old CMS) or with non-responsive designs (not mobile-friendly) hinder SEO and user experience.
   • Example: A site from 2010 with no mobile optimization loses 60% of mobile traffic.
   • SEO 123’s Solution: We build a new, responsive WordPress site with modern HTML5, CSS3, and SEO integration, ensuring fast load times (<3 seconds) and mobile-first compliance.
2. Major Structural Issues
   • Issue: Poor site architecture, excessive broken links, or unfixable technical errors (e.g., outdated code) limit SEO potential.
   • Example: A site with no URL structure for SEO (e.g., missing keyword-rich URLs) struggles to rank.
   • SEO 123’s Solution: We redesign your site with clean architecture, optimized URLs, and technical SEO, boosting rankings and conversions.
3. Branding or Functionality Gaps
   • Issue: If your site doesn’t reflect your brand, lacks eCommerce features, or fails to convert visitors, a redesign may be more effective than patching.
   • Example: A retailer needing WooCommerce for online sales can’t add it to an outdated site.
   • SEO 123’s Solution: We create a custom WordPress site with eCommerce integration, SEO-optimized product pages, and CTAs to drive sales (up to 1,844% conversion potential).
4. Competitive Disadvantage
   • Issue: If competitors’ sites outperform yours in design, speed, or SEO, a new site may be needed to catch up.
   • Example: A rival’s modern site ranks higher for “web design Manchester” due to better UX.
   • SEO 123’s Solution: Our competitor analysis informs a new site design that outranks rivals, leveraging our backlink and content services.

Why Choose SEO 123 for Optimizing Your Existing Site or Building a New One?

• Flexible Solutions: We optimize existing sites with minimal disruption or build new ones tailored to your needs, depending on your audit results.
• Affordable Packages: Starting at £250/month or “1 & Done” for one-time fixes, our services fit small business budgets. New sites start at £499.
• Ethical, White-Hat Practices: We ensure penalty-free results, aligning with 2025 trends like E-E-A-T and mobile-first indexing.
• Holistic Approach: Our SEO integrates with responsive web design, content writing, local SEO, and analytics for cohesive results.
• Proven Results: Expect 20–50% traffic growth, 70% local visibility boosts, and up to 3.8x conversion increases.

Recommendation

In most cases, we can SEO your existing website effectively, addressing technical issues, content gaps, and backlink needs to drive results without a full rebuild. However, if your site is outdated, non-responsive, or structurally flawed, a new WordPress site may offer faster, more impactful results. During our free consultation, we’ll audit your site to recommend the best approach—optimization or rebuild—based on your goals, budget, and current site performance.

Ready to boost your website’s SEO? Get in touch for a free consultation and site audit to determine the best path forward.