Why is SEO important?
A comprehensive guide to the importance of SEO
In the article we will look at why SEO is important to boost website visibility in search results, drive free organic traffic, build brand credibility, attract qualified leads, and provide long-term, cost-effective growth compared to paid ads. Read on to understand why SEO is important for online marketing for your business website and products.
What is SEO and how can it help business websites?
First of all, it is important to understand what SEO (Search Engine Optimization) is. SEO is the process of improving a website so that it ranks higher in search engine results, making it easier for people to find a business online. It involves optimizing a site’s content, structure, and technical elements so search engines like Google understand the website and present it prominently when users search for relevant keywords.
What is SEO?
SEO makes your website more visible in search engines by:
- Enhancing page content for relevant keywords.
- Ensuring technical aspects (like site speed and mobile-friendliness) meet best practices.
- Structuring web pages to be both user-friendly and easy for search engines to understand.
What are the benefits of SEO?
SEO Increases Visibility & Traffic
An effective SEO strategy increases a website’s ranking for important keywords, bringing more organic (unpaid) visitors directly from search engines. Over half of all website traffic comes from organic search results—ranking high means more potential customers discover the business.
Higher Return on Investment (ROI)
SEO strategies drive targeted traffic that is more likely to convert, offering a better ROI compared to traditional marketing methods or paid advertising.
SEO Builds Credibility & Trust
Websites that appear at the top of search results are generally considered more credible and trustworthy by users. Consistent SEO also keeps a business front-of-mind with consumers over time.
SEO Gives A Better User Experience
SEO includes improving website usability, which benefits both users and the business. A well-organized, fast, and mobile-friendly site not only pleases search engines but also makes visitors more likely to convert into customers.
Cost-Effective SEO Marketing
SEO targets users who are actively searching for products or services similar to what a business offers, resulting in higher-quality leads and lower customer acquisition costs compared to traditional advertising.
Long-Term SEO Marketing Results
Unlike paid ads, the benefits of SEO last longer. Well-optimized sites can continue attracting organic traffic for months or even years after the main work is done, offering lasting value for the business.
24/7 Website Marketing & Promotion
With SEO, businesses can attract potential customers around the clock—search engine rankings work continuously for a website, even when the business is closed.
Measurable SEO Performance
SEO is trackable. Businesses can monitor increased traffic, rankings, and conversions using analytics, ensuring their investment delivers clear returns.
In summary, SEO is a fundamental digital marketing strategy that boosts online visibility, brings in more qualified visitors, and helps business websites grow sustainably and cost-effectively.
Steps in the SEO Process
What is the SEO Process and what steps are involved?
The SEO process is a series of structured steps designed to help websites rank higher on search engines by improving content, technical structure, and authority. Here’s an overview of the key stages:
SEO Pricing Models Explained
SEO services are offered under several pricing models, each with different structures, benefits, and ideal use cases. Understanding these models helps businesses choose the right approach for their needs and budget.
Main SEO Pricing Models
SEO Monthly Retainer
How it works: Pay a fixed monthly fee for ongoing SEO work and continuous improvements.
Pros: Predictable costs, long-term strategy, ongoing reporting, scalability as your needs grow.
Cons: Higher commitment and ongoing costs, may be less appealing if you only need short-term or project-based work.
SEO Hourly Rate
How it works: Pay for the actual hours an SEO specialist or agency works on your site.
Pros: Ideal for short-term help, consulting, or audits; no long-term contract required.
Cons: Costs can add up if more work is needed; total price is less predictable; doesn’t provide a long-term SEO roadmap.
SEO Project-Based Fee
How it works: Pay a flat fee for a specific, defined scope of work (such as an audit, site migration, or content package).
Pros: Clear costs and deliverables upfront; great for one-off projects or fixes.
Cons: No continued support or monitoring; additional needs require new projects and quotes.
SEO Performance-Based Fee
How it works: Payment is tied to agreed-upon performance metrics (e.g., keyword rankings, traffic increases, or sales).
Pros: Lower upfront risk; pay for results.
Cons: Hard to define and measure results, potential for agencies to focus on quick wins instead of sustainable growth; rare in the industry.
Product/Item-Based Pricing
How it works: Pay per unit or deliverable (e.g., per article, backlink, or specific SEO activity).
Pros: Simple pricing, scalable for repeatable tasks.
Cons: Less flexibility, often lacks bespoke or strategic service.
Hybrid and Resource-Based Models
How it works: Combines aspects of other models, or assigns dedicated SEO resources to the client.
Pros: Flexibility, tailored solutions for larger or complex needs.
Cons: Can be complicated to manage; often more expensive with longer commitments.
What affects the Cost of SEO?
Several key factors influence the cost of SEO services. Understanding these helps businesses set realistic budgets and evaluate SEO proposals effectively.
Main Factors Affecting SEO Cost
1. Website Size and Complexity
Larger websites with many pages need more work—like technical audits, content optimization, and link building—which drives up cost. Small sites with fewer pages generally require less effort and lower fees.
2. Industry Competition
Highly competitive sectors (legal, finance, healthcare) require more extensive SEO strategies to outrank numerous rivals. This means higher costs for quality content, competitive keyword targeting, and authoritative link building.
3. Scope of Services
The breadth of SEO services impacts price. Basic SEO (keyword research, on-page fixes) costs less compared to full-service packages including technical SEO, content creation, outreach, PR, and UX optimizations.
4. SEO Provider’s Experience & Reputation
More experienced agencies or consultants with proven track records usually charge higher fees but may deliver better results more efficiently.
5. Geographic Location
Providers in regions with higher costs of living tend to charge more. For example, UK or US agencies usually cost more than providers in Eastern Europe or Asia.
6. Project Timeline & Urgency
Faster turnaround times or campaigns with tight deadlines often result in premium pricing as additional resources may be needed.
7. Current Website Status
Websites with penalties, technical problems, or no SEO history may require heavier upfront work, increasing initial costs.
8. Target Audience & Keywords
Targeting high-value or commercial keywords can increase costs because they demand higher quality content and stronger backlink profiles.
9. Niche Specificity
Some niche markets or specialized sectors may require tailored strategies and higher expertise, raising costs.
Smart budgeting requires analyzing these factors to match costs with business goals and expected ROI.
SEO Cost Calculator: How Much Do SEO Services Cost?
SEO Costs & Pricing Guide
Why Invest in SEO?
SEO (Search Engine Optimization) is essential for driving organic traffic, increasing visibility, and competing in today’s digital market, where 80% of consumers research online before purchasing. For small businesses, SEO offers a cost-effective way to attract high-intent customers and achieve sustainable growth. At SEO 123, we focus on delivering measurable results, such as 20–50% traffic growth and up to 3.8x conversion boosts, through ethical, white-hat strategies.
Factors Influencing SEO Costs
Understanding what drives SEO costs helps you budget wisely. Here are the key factors we consider when tailoring our services:
1. Business Size and Goals
Impact: Larger businesses or those with aggressive goals (e.g., national rankings) require more resources than local retailers targeting “near me” searches.
SEO 123’s Approach: We customize plans for small businesses, focusing on local SEO or niche keywords to keep costs affordable (starting at £250/month). For example, a Manchester café might need local SEO, while a SaaS firm targets broader B2B terms.
Cost Range: £250–£1,000/month for small businesses; higher for larger enterprises.
2. Website Condition
Impact: Sites with technical issues (e.g., slow load times, poor mobile responsiveness) require more initial work, increasing costs.
SEO 123’s Approach: We audit your WordPress site using Google Search Console and Screaming Frog, fixing issues like load times (<3 seconds) and implementing schema markup. Our “1 & Done” package (~£499) addresses immediate issues for budget-conscious clients.
Cost Range: £499–£2,000 for one-time fixes; ongoing maintenance reduces future expenses.
3. Industry Competition
Impact: Highly competitive niches (e.g., legal services, eCommerce) demand more effort in keyword targeting and link building.
SEO 123’s Approach: Our competitor analysis identifies low-competition keywords and backlink opportunities, helping you outrank rivals cost-effectively. For instance, we target “affordable web design UK” for a local agency.
Cost Range: £250–£750/month for low-to-moderate competition; £1,000+ for high competition.
4. Geographic Scope
Impact: Local SEO (e.g., “coffee shop London”) is less resource-intensive than national or global campaigns.
SEO 123’s Approach: We optimize Google Business Profile (GBP) and local citations for small businesses, boosting visibility by up to 70%. For broader goals, we scale strategies with content and backlinks.
Cost Range: £250–£500/month for local SEO; £750+ for national/global.
5. Service Scope
Impact: Comprehensive services (e.g., SEO, content, web design) cost more but deliver greater ROI than standalone tasks.
SEO 123’s Approach: Our holistic packages integrate on-page SEO, content creation (blogs, landing pages), backlink building, and responsive WordPress design for cohesive results. For example, we create localized content to drive foot traffic.
Cost Range: £250–£1,500/month based on service depth.
How SEO 123 Structures SEO Services
Our monthly SEO packages are designed to fit small business budgets while delivering results. Here’s what you get:
Basic Package (£250/month): Keyword research, on-page SEO, GBP optimization, 1 blog post/month, basic backlink building (2–3 links), and monthly reporting.
Standard Package (£500/month): All Basic features, plus technical SEO audits, 2 blog posts/month, 5–7 backlinks, and local citation management.
Premium Package (£750+/month): Comprehensive SEO, 3–4 content pieces, advanced link building (10+ links), competitor analysis, and social media integration.
1 & Done (~£499): One-time optimization for quick wins, including site audit, on-page fixes, GBP setup, and initial backlinks.
Budgeting Tips for SEO Success
To maximize your SEO investment, follow these steps:
Set Clear Goals: Define whether you want local traffic, lead generation, or eCommerce sales. We align strategies to your goals during our free consultation.
Start Small: Begin with our Basic package or “1 & Done” to test SEO, scaling as results grow.
Focus on ROI: Track lifetime customer value, as a single client can justify months of SEO costs (e.g., 200% ROI when factoring customer retention).
Leverage Local SEO: For small businesses, GBP and local citations offer high impact at lower costs.
Monitor Progress: Our transparent reporting tracks traffic, rankings, and leads, ensuring accountability.
Why Choose SEO 123 for SEO?
Affordable Expertise: Packages from £250/month make professional SEO accessible for small businesses.
Ethical Practices: White-hat strategies ensure penalty-free growth, aligned with 2025 trends like mobile-first indexing.
Holistic Approach: Integrates SEO with content, web design, and analytics for cohesive results.
Proven Results: Expect 20–50% traffic growth, 70% local visibility boosts, and up to 72% lead increases.
Ready to budget for SEO that drives growth? Get in touch with our experts at SEO 123 for a free consultation and personalized cost estimate today!
What Is An SEO Package?
An SEO package is a bundled set of services offered by SEO agencies or consultants designed to improve a website’s search engine rankings, increase organic traffic, and boost overall online visibility. These packages combine multiple SEO activities tailored to meet the specific needs and goals of a business.
What Is Included in an SEO Package?
Core Components
Keyword Research & Analysis: Identifying relevant, high-performing keywords that your potential customers are searching for is fundamental. This ensures the SEO effort targets the right terms.
On-Page Optimization: Enhancing website elements such as meta titles, descriptions, header tags, URLs, and internal linking to improve search engine indexing and user experience.
Off-Page Optimization (Link Building): Acquiring high-quality backlinks from authoritative websites to increase your site’s authority and improve rankings.
Technical SEO: Fixing technical aspects of your website to improve crawlability and indexing. This includes optimizing site speed, mobile responsiveness, structured data, sitemap setup, and resolving errors.
Content Creation & Optimization: Producing valuable, relevant, and engaging content that aligns with your keywords and user intent. This can include blog posts, articles, and page copy.
Reporting & Analytics: Regular monitoring and reporting on SEO performance metrics such as traffic, rankings, and conversions to track progress and make informed adjustments.
Types of SEO Packages
Basic Packages: Best for small businesses or start ups with fundamental needs such as keyword research and on-page SEO.
Advanced Packages: Include additional services like link building, content marketing, and technical SEO, suitable for medium-sized businesses competing in competitive markets.
Enterprise Packages: Comprehensive, fully customized services for large organizations, including ongoing support, deep audits, extensive content strategies, and PR outreach.
Why Choose an SEO Package?
SEO packages provide a structured, strategic approach to improving your online presence without needing to manage multiple service providers separately. They offer clear deliverables, expert oversight, and a roadmap to reach SEO and business goals effectively.
In essence, an SEO package bundles all essential SEO services into one coordinated plan, customized by level and scope, to help businesses grow their search engine visibility and attract more qualified traffic.
If desired, detailed components and explanations for each service can be provided for specific business needs.
What is typically included in an SEO package?
An SEO package typically includes a comprehensive set of services designed to improve a website’s search engine visibility, drive organic traffic, and enhance overall online performance.
Standard Components Included in an SEO Package
1. Website Audit and Analysis
An initial health check of the website that identifies technical issues, content gaps, and SEO opportunities. This baseline helps measure progress and tailor the SEO strategy to fix problems like broken links, slow loading times, or crawl errors.
2. Keyword Research
In-depth analysis to find relevant keywords that the target audience is searching for. These form the foundation for content creation and optimization.
3. On-Page SEO
Optimizing page elements such as meta tags (title and description), headers, URLs, and images to boost visibility to search engines and improve user experience.
4. Content Creation and Optimization
Producing high-quality content like blog posts or product pages designed to engage users and rank for targeted keywords. Existing content may also be optimized to improve performance.
5. Link Building (Off-Page SEO)
Acquiring high-quality backlinks from authoritative and relevant websites to increase domain authority and improve search rankings.
6. Technical SEO
Improving site speed, mobile responsiveness, structured data markup, secure connections (HTTPS), and crawlability to ensure search engines can efficiently index the website.
7. Local SEO (if applicable)
Optimizing for local search presence by managing Google Business Profiles, local citations, and location-specific keywords to dominate local search results.
8. Reporting and Analytics
Providing regular performance reports (often monthly) detailing rankings, traffic, conversions, and insights, helping businesses track the effectiveness of SEO efforts and guide ongoing strategy.
SEO packages can be customized based on business size, goals, and market competitiveness, ranging from basic to advanced enterprise-level solutions.
SEO 123 Monthly SEO Packages
At SEO 123, a Digital Marketing Agency specializing in SEO and web design, we offer tailored SEO packages designed for small businesses, large companies, start ups, local retailers, eCommerce brands, and franchises. Our affordable monthly packages, starting at £250, deliver comprehensive, data-driven strategies to boost Google rankings, drive organic traffic, and increase conversions. Each package is customized to your goals, industry, and budget, integrating SEO with content creation, responsive web design, and analytics for maximum impact. Below, we detail what’s typically included in our SEO packages, how they benefit your business, and what you can expect from our services..
Core Components of SEO 123’s SEO Packages
Our SEO packages combine essential services to ensure cohesive, sustainable results, adhering to white-hat practices and SEO trends like E-E-A-T and mobile-first indexing. Here’s what’s included across our offerings:
- Keyword Research and Strategy
- What’s Included:
- Comprehensive keyword research using tools like Ahrefs, SEMrush, and other specialized SEO tools to identify high-value, low-competition keywords, including local and long-tail terms (e.g., “Italian restaurant Manchester” or “affordable SaaS solutions UK”).
- Monthly keyword updates to adapt to search trends and competitor strategies.
- Mapping keywords to specific pages for targeted optimization.
- Benefits: Aligns content with user intent, driving 20–50% more organic traffic and improving rankings for high-intent searches.
- Example: Optimizing a retailer’s site for “boutique near me” to capture local customers.
- What’s Included:
- On-Page SEO Optimization
- What’s Included:
- Optimization of meta titles, descriptions, headers (H1-H6), and image alt text with targeted keywords.
- Content enhancements to improve relevance, readability, and E-E-A-T compliance (Experience, Expertise, Authoritativeness, Trustworthiness).
- Internal linking to boost site navigation and SEO performance.
- Benefits: Increases click-through rates by 20–30% and ensures pages rank higher by aligning with Google’s algorithms.
- Example: Rewriting a service page’s meta description to rank for “local plumber Birmingham.”
- What’s Included:
- Technical SEO Audits and Fixes
- What’s Included:
- Monthly audits using Google Search Console and tools like Sitebulb to identify issues like slow load times (>2 seconds), broken links, or crawl errors.
- Optimization for mobile responsiveness, HTTPS security, and schema markup (e.g., for local business or product pages).
- Site speed improvements using caching services and other technical means.
- Benefits: Reduces bounce rates by up to 32% and supports mobile-first indexing, a key ranking factor.
- Example: Reducing a site’s load time from 5 to 2 seconds to improve user experience and rankings.
- What’s Included:
- Content Creation and Updates
- What’s Included:
- 1–4 SEO-optimized content pieces per month (depending on package), such as blog posts, landing pages, or product descriptions, with clear CTAs.
- Regular updates to existing content to maintain freshness and relevance.
- Localized content for local SEO (e.g., “Top Retail Trends in London”).
- Benefits: Boosts engagement and conversions (up to 3.8x with personalized content), as 60% of top-ranking pages are frequently updated.
- Example: Publishing a blog on “2025 eCommerce Tips for UK Retailers” to attract targeted traffic.
- What’s Included:
- Local SEO and Google Business Profile (GBP) Management
- What’s Included:
- Full GBP optimization with accurate NAP (Name, Address, Phone Number), keyword-rich descriptions, photos, and weekly posts (e.g., promotions, events).
- Review management to encourage and respond to customer feedback, boosting trust.
- Building and maintaining consistent citations in local directories (e.g., Yell, Yelp).
- Benefits: Increases local visibility by up to 70%, driving foot traffic, as 50% of mobile searchers visit stores within 24 hours.
- Example: Optimizing a Manchester café’s GBP to rank in the Local Pack for “coffee shop near me.”
- What’s Included:
- Backlink Building and Off-Page SEO
- What’s Included:
- Acquisition of 2–10 high-quality backlinks per month (depending on package) via ethical outreach, guest posting, or partnerships with authoritative sites.
- Monitoring and disavowing toxic links using Ahrefs to maintain a healthy link profile.
- Local citations for additional backlinks to support local SEO.
- Benefits: Increases domain authority by 10–20%, driving referral traffic and improving rankings.
- Example: Securing a guest post link from a UK tech blog for a SaaS provider’s homepage.
- What’s Included:
- Competitor Analysis
- What’s Included:
- Monthly analysis of 3–5 competitors’ keywords, content, and backlinks using Ahrefs and SEMrush to identify gaps and opportunities.
- Recommendations to outrank rivals by targeting underserved keywords or content types.
- Benefits: Helps you capture market share by exploiting competitors’ weaknesses, potentially increasing leads by 72%.
- Example: Targeting “local SEO for start ups UK” if a rival ranks weakly for it.
- What’s Included:
- Analytics and Performance Reporting
- What’s Included:
- Monthly tracking of traffic, rankings, conversions, and GBP interactions using Google Analytics, Search Console, and custom dashboards.
- Detailed reports with actionable insights and strategy adjustments.
- Regular consultations to discuss progress and goals.
- Benefits: Ensures transparency and data-driven decisions, maximizing ROI with potential for 1,844% conversion lifts in similar campaigns.
- Example: Reporting a 30% traffic increase and suggesting new content to sustain growth.
- What’s Included:
- Social Media Integration (Optional, Package-Dependent)
- What’s Included:
- Sharing content on platforms like LinkedIn or Facebook to amplify reach and drive traffic.
- Creating social posts aligned with your SEO strategy to boost engagement.
- Benefits: Enhances brand visibility and supports indirect SEO benefits through social signals.
- Example: Sharing a blog post on LinkedIn to attract B2B clients.
- What’s Included:
SEO 123’s SEO Package Tiers
Our packages are tailored to your needs and budget, ensuring flexibility for small businesses:
- Basic Package (£250/month)
- Includes: Keyword research, on-page SEO, GBP optimization, 1 blog post/month, 2–3 backlinks, basic technical fixes, and monthly reporting.
- Best For: Local businesses or start ups needing cost-effective local SEO and initial traffic boosts.
- Impact: 20–30% traffic growth, 70% local visibility increase.
- Standard Package (£500/month)
- Includes: All Basic features, plus technical SEO audits, 2 blog posts/month, 5–7 backlinks, local citation management, and competitor analysis.
- Best For: Small businesses in moderately competitive niches or with eCommerce needs.
- Impact: 30–50% traffic growth, up to 3.8x conversion boosts.
- Premium Package (£750+/month)
- Includes: All Standard features, plus 3–4 content pieces, 10+ backlinks, advanced competitor analysis, social media integration, and enhanced reporting.
- Best For: Competitive markets, B2B firms, or national/global goals.
- Impact: Up to 72% lead growth, 1,844% conversion potential.
- “1 & Done” One-Time Option (~£499)
- Includes: Site audit, on-page and technical fixes, GBP setup, and initial backlinks.
- Best For: Budget-conscious businesses needing a quick SEO foundation, though ongoing maintenance is recommended.
Why Choose SEO 123’s SEO Packages?
- Affordable and Scalable: Starting at £250/month, our packages fit small business budgets while offering flexibility to scale.
- Ethical Practices: White-hat strategies ensure penalty-free growth, aligned with 2025 trends like mobile-first indexing.
- Holistic Integration: Combines SEO with responsive web design, content, and local SEO for cohesive results.
- Proven Results: Delivers measurable outcomes, including 20–50% traffic growth and 70% local visibility boosts.
- Transparent Reporting: Monthly dashboards provide clear insights into traffic, rankings, and ROI.
Getting Started
We begin with a free consultation and site audit to assess your needs and recommend the best package. Whether you’re targeting local customers, eCommerce sales, or B2B leads, our customized services ensure maximum impact.
Ready to boost your online presence with an SEO package? Get in touch with SEO 123 for a free consultation and personalized plan today!
What’s Included in SEO 123’s Basic SEO Package (£250/month)
At SEO 123, our Basic SEO Package, priced at £250/month, is tailored for small businesses, ecommerce websites, start ups, local retailers, and franchises seeking an affordable entry into SEO to boost Google search engine rankings, drive organic traffic, and increase conversions. Below is a bullet point list of what’s included in this package, designed to deliver measurable results like 20–30% traffic growth and up to 70% local visibility boosts through ethical, white-hat strategies.
- Keyword Research and Strategy
- Identify high-value, low-competition keywords (local and long-tail, e.g., “web design Manchester”) using Ahrefs and Google Keyword Planner.
- Map keywords to key pages for targeted optimization.
- On-Page SEO Optimization
- Optimize meta titles, descriptions, headers (H1-H6), and image alt text for 5–10 pages.
- Enhance content for relevance and E-E-A-T compliance to align with user intent.
- Google Business Profile (GBP) Optimization
- Set up or optimize GBP with accurate NAP (Name, Address, Phone Number), keyword-rich description, and photos.
- Post 1–2 monthly updates (e.g., promotions) to boost local engagement.
- Content Creation
- Produce 1 SEO-optimized blog post or landing page per month with a targeted CTA.
- Ensure content aligns with local or niche goals (e.g., “Top Retail Tips in London”).
- Backlink Building
- Secure high-quality backlinks each month via local citations or outreach to authoritative sites.
- Monitor link profile to avoid toxic links using Ahrefs.
- Basic Technical SEO
- Conduct a monthly audit to fix critical issues like broken links or slow load times (>3 seconds).
- Ensure mobile responsiveness and HTTPS security for mobile-first indexing.
- Performance Reporting
- Provide a monthly report via Google Analytics and custom dashboards, tracking traffic, rankings, and GBP interactions.
- Include actionable insights and recommendations for improvement.
Ready to start with our Basic SEO Package? Get in touch for a free consultation and site audit to kickstart your growth! Need more details or a custom plan? Let us know!
What’s Included in SEO 123’s Standard SEO Package (£500/month)
At SEO 123 our Standard SEO Package, priced at £500/month, is designed for small businesses, medium enterprises, mid-sized start ups, local retailers, eCommerce brands, and franchises in moderately competitive markets. This comprehensive package builds on our Basic plan, offering enhanced services to boost Google rankings, drive 30–50% organic traffic growth, and achieve up to 3.8x conversion increases in 2025. Using ethical, white-hat strategies aligned with trends like E-E-A-T and mobile-first indexing, we deliver measurable results. Below is a bullet point list of what’s included in the Standard SEO Package.
- Advanced Keyword Research and Strategy
- Conduct in-depth keyword research using Ahrefs, SEMrush, and Google Keyword Planner to target high-value, low-to-moderate competition keywords, including local and long-tail terms (e.g., “eCommerce solutions Manchester” or “B2B marketing UK”).
- Monthly keyword updates to adapt to search trends and competitor strategies.
- Map keywords to 10–15 pages for precise optimization.
- Comprehensive On-Page SEO Optimization
- Optimize meta titles, descriptions, headers (H1-H6), and image alt text for 10–20 pages.
- Enhance content for E-E-A-T compliance, improving relevance, readability, and user intent alignment.
- Strengthen internal linking to boost site navigation and SEO performance.
- Google Business Profile (GBP) Optimization and Management
- Fully optimize GBP with accurate NAP (Name, Address, Phone Number), keyword-rich descriptions, high-quality photos, and regular updates.
- Post 2–3 weekly GBP updates (e.g., promotions, events) to drive local engagement.
- Manage and respond to customer reviews to build trust and boost local rankings (reviews influence 15% of local rankings).
- Content Creation and Updates
- Produce 2 SEO-optimized content pieces per month (e.g., blog posts, landing pages, or product descriptions) with targeted CTAs to drive conversions.
- Update existing content to maintain freshness and relevance for Google’s algorithms.
- Create localized content for local SEO or niche-specific content for eCommerce/B2B (e.g., “2025 Retail Trends in London”).
- Backlink Building and Off-Page SEO
- Secure high-quality backlinks each month through ethical outreach, guest posts, or partnerships with authoritative sites.
- Build and maintain local citations in directories like Yell and Yelp to enhance local SEO.
- Monitor and disavow toxic links using Ahrefs to ensure a healthy link profile.
- Technical SEO Audits and Optimization
- Perform monthly technical audits with Google Search Console, and other specialized SEO tools, to fix issues like slow load times (>3 seconds), broken links, or crawl errors.
- Optimize for mobile responsiveness, HTTPS security, and schema markup (e.g., for local business or eCommerce products).
- Implement website speed enhancements and monitor site caching.
- Competitor Website Analysis
- Analyze 3–5 competitors monthly to identify keyword gaps, content opportunities, and backlink sources.
- Provide recommendations to outrank rivals by targeting underserved keywords or content types.
- Monitor competitor changes to keep your strategy ahead.
- Detailed Analytics and Performance Reporting
- Track traffic, rankings, conversions, and GBP interactions using Google Analytics, Search Console, and custom dashboards.
- Deliver detailed monthly reports with actionable insights and strategy adjustments.
- Conduct virtual consultations to align with your business goals.
Ready to elevate your online presence with our Standard SEO Package? Get in touch for a free consultation and site audit to start driving growth today! Need specific details or a custom plan? Let us know!
What’s Included in SEO 123’s Premium SEO Package (£750/month)
At SEO 123 digital marketing agency our Premium SEO Package, starting at £750/month, is crafted for large businesses, larger start ups, large local retailers, eCommerce brands, and franchises operating in competitive markets or targeting national/global audiences. This robust package builds on our Basic (£250/month) and Standard (£500/month) plans, offering advanced, comprehensive services to significantly boost Google search engine rankings, drive 30–50% organic traffic growth, and achieve up to 3.8x conversion increases. Using ethical, white-hat strategies aligned with trends like E-E-A-T and mobile-first indexing, we deliver tailored, high-impact results. Below is a bullet point list of what’s included in the Premium SEO Package.
- Advanced Keyword Research and Strategy
- Conduct in-depth keyword research to target high-value, competitive, and long-tail keywords (e.g., “eCommerce solutions UK” or “SaaS marketing for start ups”).
- Perform monthly keyword updates to adapt to evolving search trends, competitor strategies, and market shifts.
- Map keywords to 20–30 pages for precise, scalable optimization across your site.
- Comprehensive On-Page SEO Optimization
- Optimize meta titles, descriptions, headers (H1-H6), and image alt text for 20–40 pages, ensuring maximum coverage.
- Enhance content for E-E-A-T compliance, improving relevance, readability, and alignment with user intent for competitive niches.
- Implement advanced internal linking strategies to boost site navigation, user engagement, and SEO performance.
- Google Business Profile (GBP) Optimization and Proactive Management
- Fully optimize GBP with accurate NAP (Name, Address, Phone Number), keyword-rich descriptions, high-quality photos, and videos (where applicable).
- Post 3–5 weekly GBP updates (e.g., promotions, events, product highlights) to drive engagement and local rankings.
- Actively manage and respond to customer reviews to enhance trust and credibility, leveraging reviews as a 15% local ranking factor.
- Robust Content Creation and Updates
- Produce 3–4 SEO-optimized content pieces per month (e.g., blog posts, landing pages, case studies, or product descriptions) with targeted CTAs to maximize conversions.
- Regularly update existing content to ensure freshness, relevance, and alignment with Google’s algorithms (60% of top-ranking pages are frequently updated).
- Create specialized content, such as localized blogs (e.g., “2025 Retail Trends in Manchester”) or in-depth B2B whitepapers, tailored to your audience.
- Advanced Backlink Building and Off-Page SEO
- Secure multiple high-quality backlinks per month through strategic outreach, guest posts, and partnerships with authoritative, industry-relevant sites.
- Build and maintain consistent local citations in high-authority directories (e.g., Yell, Yelp, TripAdvisor) to strengthen local SEO.
- Monitor and disavow toxic links using Ahrefs to maintain a pristine link profile.
- In-Depth Technical SEO Audits and Optimization
- Conduct detailed monthly audits with Google Search Console, and other technical SEO tools, to address complex issues like slow load times (>3 seconds), crawl errors, broken links, or duplicate content.
- Optimize for mobile responsiveness, HTTPS security, and advanced schema markup (e.g., for eCommerce products, FAQs, or local business).
- Implement and monitor website speed enhancements and advanced caching techniques for sub-2-second load times.
- Advanced Competitor Website Analysis
- Analyze 5–7 competitors monthly using Ahrefs, SEMrush, and specialized SEO tools to identify keyword gaps, content opportunities, and backlink sources in competitive markets.
- Provide detailed recommendations to outrank rivals by targeting underserved keywords, content types, or technical advantages.
- Continuously monitor competitor changes to keep your strategy ahead, ensuring a competitive edge.
- Enhanced Analytics and Performance Reporting
- Track advanced metrics (traffic, rankings, conversions, GBP interactions, and ROI) using Google Analytics, Search Console, and custom dashboards.
- Deliver comprehensive monthly reports with actionable insights, visual data, and strategy refinements.
- Conduct regular virtual consultations to align with your evolving business goals and discuss performance.
- Social Media Integration and Amplification
- Share content on platforms like LinkedIn, Facebook, or Twitter to amplify reach and drive traffic to your site.
- Create 4–6 social media posts per month aligned with your SEO and content strategy to boost engagement and indirect SEO signals.
- Target industry-specific audiences (e.g., B2B decision-makers on LinkedIn) for maximum impact.
Why Choose the Premium SEO Package?
- Competitive Markets: Ideal for businesses in high-competition niches (e.g., legal services, eCommerce) or targeting national/global audiences.
- Maximum Impact: Delivers 30–50% traffic growth, up to 72% lead increases, and 1,844% conversion potential, as seen in similar campaigns.
- Scalable Growth: Supports ambitious goals, from local dominance to broader market expansion, with advanced strategies.
- Time Savings: Handles complex tasks like link building, technical SEO, and competitor analysis, freeing you to focus on operations.
Why Choose SEO 123?
- Affordable Expertise: Starting at £750/month, our Premium Package offers enterprise-level services for small business budgets.
- Ethical Practices: White-hat strategies ensure penalty-free results, aligned with 2025 trends like mobile-first indexing.
- Holistic Integration: Combines SEO, content, web design, and social media for cohesive, high-ROI results.
- Proven Results: Backed by transparent reporting and measurable outcomes tailored to your goals.
Ready to dominate Google search engine rankings with our Premium SEO Package? Get in touch for a free consultation and site audit to start driving growth today! Need specific details or a custom plan? Let us know!
SEO Service Packages
SEO packages to suit all requirements
1 & Done
One Time SEO Package
- 15 Email Account
- 100 GB Space
- 1 Domain Name
- 300 GB Bandwidth
- 00 Mysql Databases
- Enhanced Security
1 to 1
Advice SEO Package
- 15 Email Account
- 100 GB Space
- 1 Domain Name
- 300 GB Bandwidth
- 00 Mysql Databases
- Enhanced Security
The 123
Monthly SEO Package
- 15 Email Account
- 100 GB Space
- 1 Domain Name
- 300 GB Bandwidth
- 00 Mysql Databases
- Enhanced Security
Cusomised SEO Service
- 15 Email Account. Longer text to explain. Longer text to explain. Longer text to explain. Longer text to explain. Longer text to explain. Longer text to explain. Longer text to explain. Longer text to explain. Longer text to explain. Longer text to explain. Longer text to explain. Longer text to explain. Longer text to explain. Longer text to explain.
FAQs – SEO Services Cost Frequently Asked Questions
How Much Does SEO Cost Per Month?
At SEO 123, we are an agency specializing in SEO online marketing and web design. We provide tailored SEO services for small businesses, start ups, local retailers, and franchises, with transparent pricing to fit your budget. The cost of SEO per month varies based on factors like business size, competition, website condition, and service scope. Below, we outline typical SEO costs, how our packages deliver value, and what you can expect from our affordable SEO services starting at £250/month, designed to drive measurable results.
Factors Influencing Monthly SEO Costs
SEO costs depend on several variables, which we assess during a free consultation to customize your plan:
- Business Size and Goals
- Impact: Small businesses targeting local markets (e.g., “coffee shop Manchester”) require less investment than those aiming for national or global rankings.
- Example: A local retailer needs less budget than a SaaS company targeting “cloud software UK.”
- Cost Range: £250–£750/month for small businesses; £1,000+ for larger or national goals.
- Industry Competition
- Impact: High-competition niches (e.g., legal services, eCommerce) demand more effort in keyword targeting, content, and link building.
- Example: Ranking for “web design London” is costlier than “boutique in Leeds” due to competition.
- Cost Range: £250–£500/month for low-competition niches; £750–£2,000/month for high-competition.
- Website Condition
- Impact: Sites with technical issues (e.g., slow load times, poor mobile responsiveness) may need initial fixes, increasing upfront costs.
- Example: A site loading in 5 seconds requires optimization to reach <2 seconds, a key ranking factor.
- Cost Range: £250–£500/month for well-maintained sites; £750+ for sites needing extensive fixes.
- Geographic Scope
- Impact: Local SEO (e.g., “near me” searches) is less expensive than national or international campaigns.
- Example: A Manchester plumber’s local SEO costs less than a national eCommerce brand’s campaign.
- Cost Range: £250–£500/month for local SEO; £750–£2,000+/month for broader scope.
- Service Scope
- Impact: Comprehensive services (e.g., SEO, content, link building, web design) cost more but deliver greater ROI.
- Example: Adding content creation and backlinks increases costs but boosts traffic and conversions.
- Cost Range: £250–£1,500/month based on included services.
SEO 123’s Monthly SEO Pricing
Our SEO packages are designed for small businesses, offering flexibility and value. Here’s what you get:
- Basic Package (£250/month)
- Services: Keyword research, on-page SEO (meta tags, headers), Google Business Profile (GBP) optimization, 1 blog post/month, 2–3 high-quality backlinks, and basic reporting.
- Best For: Local businesses or start ups needing affordable local SEO and initial traffic boosts.
- Impact: 20–30% traffic growth, 70% local visibility increase, ideal for “near me” searches.
- Standard Package (£500/month)
- Services: All Basic features, plus technical SEO audits (site speed, mobile optimization), 2 blog posts/month, 5–7 backlinks, local citation management, and detailed reporting.
- Best For: Small businesses in moderately competitive niches or with eCommerce needs.
- Impact: 30–50% traffic growth, up to 3.8x conversion boosts, and stronger rankings.
- Premium Package (£750+/month)
- Services: All Standard features, plus 3–4 content pieces/month, advanced link building (10+ links), competitor analysis, social media integration, and advanced analytics.
- Best For: Competitive markets, B2B firms, or businesses targeting national/global audiences.
- Impact: Up to 72% lead growth, 1,844% conversion potential in similar campaigns, and sustained rankings.
- One-Time “1 & Done” Option (~£499)
- Services: Site audit, on-page and technical fixes, GBP setup, and initial backlinks.
- Best For: Budget-conscious businesses needing a quick SEO foundation.
- Impact: Sets up initial rankings but requires ongoing efforts for sustained growth.
- Basic Package (£250/month)
Industry Benchmarks for SEO Costs
Based on industry standards in 2025:
- Freelancers: £100–£300/month, often with limited expertise or tools, risking inconsistent results.
- Small Agencies (like SEO 123): £250–£1,500/month, offering professional services with data-driven tools (Ahrefs, SEMrush).
- Large Agencies: £2,000–£10,000+/month, typically for enterprise-level campaigns.
- In-House SEO: £1,000–£3,000/month (salary costs), requiring significant time and expertise.
SEO 123’s pricing (£250–£1,500/month) is competitive for small businesses, balancing affordability with professional results.
Why Choose SEO 123’s Monthly SEO?
- Affordable for Small Businesses: Starting at £250/month, our packages fit tight budgets while delivering measurable ROI.
- Ethical, White-Hat Practices: We align with 2025 trends (e.g., E-E-A-T, mobile-first indexing), ensuring penalty-free growth.
- Holistic Approach: Integrates SEO with content creation, responsive WordPress design, and local SEO for cohesive results.
- Transparent Reporting: Monthly dashboards track traffic, rankings, and leads, ensuring accountability.
- Proven Results: Expect 20–50% traffic growth, 70% local visibility boosts, and up to 3.8x conversion increases.
Budgeting Tips for SEO
- Define Goals: Focus on local traffic, lead generation, or eCommerce sales to determine scope and budget.
- Start Small: Our Basic package or “1 & Done” offers a low-risk entry point.
- Consider ROI: A single high-value client can offset months of SEO costs (e.g., 200% ROI with customer retention).
- Prioritize Local SEO: For brick-and-mortar businesses, GBP optimization and citations deliver high impact at lower costs.
- Plan for Ongoing Investment: SEO is most effective as a monthly service to maintain rankings and adapt to algorithm changes.
Ready to invest in SEO that drives growth? Get touch with SEO 123 for a free consultation and personalized cost estimate based on your business needs.
Do I need an SEO expert for my website?
Whether you need an SEO expert for your website depends on your goals, resources, and familiarity with SEO practices.
When You Might Need an SEO Expert
Lack of SEO Knowledge: SEO involves technical, content, and strategic elements that can be complex and time-consuming to master.
Competitive Markets: If your business operates in a competitive industry or targets highly contested keywords, expert SEO guidance is crucial to rank effectively.
Time Constraints: Managing SEO requires ongoing work. An expert can handle audits, optimizations, link building, and monitoring while you focus on running your business.
Technical Challenges: Websites with complex structures, large product catalogs, or technical issues benefit from professional technical SEO support.
Desire for Measurable Results: Experts use specialized tools and analytics to track performance and tweak strategies for better ROI.
When You Might Not Need One
Small or Local Sites with Low Competition: If your business serves a very local niche or a small audience, basic SEO knowledge and consistent effort might suffice.
Limited Budget for SEO Services: DIY SEO can help get started with fundamentals, especially if budget is tight.
Simple Website with Few Pages: Small sites can benefit from straightforward, low-maintenance SEO practices without needing full-time experts.
Summary
An SEO expert adds value by providing strategic insight, technical know-how, consistent optimization, and data-driven adjustments that can significantly improve a website’s search visibility and traffic. For businesses serious about growth through organic search, hiring an SEO expert or agency is usually a wise investment.
If the budget or complexity is limited, learning key SEO basics and implementing them gradually may be enough initially, with expert help sought as the business scales or competition intensifies.
Does SEO work?
Yes, SEO does work and remains one of the most effective digital marketing strategies.
According to recent research, 91% of marketers reported that SEO positively impacted their website performance and marketing goals in 2024.
Organic search generated about 33% of overall website traffic across key industries, demonstrating its strong role in attracting visitors.
Studies show that the top 5 organic search results capture over 69% of all clicks, highlighting the value of ranking highly.
SEO delivers a measurable ROI, often seeing positive results within 6-12 months and reaching peak performance in 2-3 years of a campaign.
While SEO requires ongoing effort and strategy evolution, it is still essential for visibility, credibility, and sustainable business growth online. Businesses investing in SEO can benefit from increased traffic, sales, and brand awareness over time.
Is SEO worth the money?
Yes, SEO is generally worth the money and offers one of the highest returns on investment (ROI) in digital marketing for 2025.
Studies show that SEO delivers an average ROI exceeding 700%, meaning businesses can earn roughly $7 to $22 for every $1 spent on SEO over time.
SEO often takes 6 to 12 months to produce positive ROI, with peak performance usually seen in years 2 and 3 of a sustained campaign.
Compared to pay-per-click (PPC) advertising, SEO typically generates higher-quality leads with an average conversion rate of about 2.4%, significantly beating many other channels.
Around 60% of marketers cite SEO as the top digital marketing channel for generating inbound leads and sustainable growth.
Industry-specific ROI varies, with sectors like real estate, medical devices, and financial services showing exceptional returns well above 1,000%.
In summary, when implemented with a solid strategy and ongoing effort, SEO is a cost-effective way to increase website traffic, improve brand presence, and boost revenue over the long term, making it a valuable investment for most businesses.
What is the typical ROI on search engine optimisation?
The typical ROI (Return on Investment) on SEO in 2025 is around 748% on average, meaning businesses earn approximately $7.48 for every $1 spent on SEO. This makes SEO one of the most cost-effective digital marketing strategies available.
Additional Key Points on SEO ROI:
SEO leads convert at a rate of 14.6%, far higher than traditional outbound methods which average around 1.7%, demonstrating the quality and intent of organic traffic.
Most businesses see positive ROI within 6 to 12 months, with peak results usually appearing in the second or third year of ongoing SEO efforts.
ROI can vary by industry, with top-performing sectors such as real estate (1,389%), financial services (1,031%), and medical devices (1,183%) showing exceptional returns.
E-commerce businesses see steadily growing SEO ROI, with average returns ranging from 0.8x at 6 months to 5.2x after three years of consistent SEO investment.
Summary Table of SEO ROI by Industry
| Industry | Average ROI (%) | Approximate Time to Break-Even |
|---|---|---|
| Real Estate | 1,389% | 10-13 months |
| Financial Services | 1,031% | 9 months |
| Medical Devices | 1,183% | 10-13 months |
| B2B SaaS | 702% | 7 months |
| E-commerce | 317% | 9-16 months |
In conclusion, investing in SEO typically yields substantial returns over time, offering sustainable growth, higher conversion rates, and long-term value for businesses that commit to strategic SEO practices.
Is SEO better than paid ads?
SEO and paid ads each have unique advantages, and whether one is “better” depends on business goals, timeline, and budget. Here’s a comparison based on 2025 data:
SEO Advantages
Higher Long-Term ROI: SEO delivers an average ROI of 500%+ within 6-12 months and grows over time, with some industries seeing returns over 1,000%.
Cost-Effective Traffic: After initial investment, organic traffic is essentially free, lowering customer acquisition costs over time.
Higher Conversion Rates: Organic leads convert at about 14.6%, nearly double the rate of paid ads.
Sustained Visibility: SEO builds lasting presence; rankings and traffic don’t stop when spending stops.
Paid Ads (PPC) Advantages
Immediate Results: PPC campaigns generate traffic within hours or days, great for quick launches or promotions.
Precise Targeting: Granular control over audience and keywords enables targeted messaging and faster testing.
Flexible Budgets: Can start or stop campaigns quickly, controlling spend tightly.
Key Metrics Comparison
| Aspect | SEO | Paid Ads (PPC) |
|---|---|---|
| ROI | 500%+ ROI over 6-12 months | ~200% ROI |
| Time to Results | 3-6 months (longer build up) | Hours to days (immediate) |
| Cost per Visit | Nearly $0 after ranking | $2-$5 average per click |
| Conversion Rate | ~14.6% | ~1.7% |
| Result Longevity | Ongoing after investment | Stops when spending stops |
Conclusion
For long-term growth and cost efficiency, SEO is generally better.
For immediate visibility and quick campaigns, paid ads are more suitable.
Most successful businesses combine both—using PPC for quick gains and SEO for sustained results, gradually adjusting budget allocation as organic rankings improve.
In 2025, the best strategy is to leverage both SEO and paid ads in a balanced way to maximize visibility, traffic, and ROI aligned with business
SEO 123 Consulting Services
Improve Google Search Engine Rankings with SEO 123’s Range of SEO Services.
At SEO 123, we focus on putting our clients first by combining data-driven insights with a comprehensive, holistic SEO approach. Our goal is to help businesses of all kinds—whether you’re a startup, a local business, or a large e-commerce site—boost your search engine rankings, drive consistent and sustainable traffic, and achieve your unique marketing goals.
Contact us today and let’s optimize your online marketing strategy for success!